The Las Vegas Interactive Marketing association is one out of a dozen organized interactive marketing associations across the U.S. The Las Vegas group was founded in 2004 and has since brought together a congregation of local interactive marketing professionals who work in our space everyday. Just ten years ago, Las Vegas barely had a digital creative agency. Today there are hundreds of internet marketing specialists and next generation advertising enthusiasts. LVIMA turned this disconnected community into a fantastic organization where marketers today can talk to others that “get it” without the fear of glazed eyes or bewildered smiles. Let’s face it, not everyone understands our world and trying to talk about emerging media with those who are still stuck on banner ads and email tactics can be daunting. To network, discuss and strategize with fellow digital media professionals is not only encouraging, but also gives us confirmation that we are truly ushering in the next wave of new media. Sharing thoughts and results with others while learning about their own experiences can save you time, money and keep you on track with company objectives.

I strongly urge everyone to join their local “IMA” and participate in the networking mixers, events and special engagements. The Interactive Marketing Alliance was formed to help consolidate association leadership across the U.S., be sure your local IMA is a member of this group on LinkedIn. It’s a great resource to stay in touch with other associations like yours. If your region is in need of an IMA, please feel free to email me. I’ll be happy to help with any advice or guidance I can give for you to start one in your community. There’s nothing like networking with like-minded people, especially when everyone else thinks we’re crazy…