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“The book” is posted – read it here …

Emerging Marketer was published in February 2010 (although the contents were finished by Q3 2009).  It was decided back then to allow the distribution to commence through commercial channels before publishing it for all to see for free if they wanted to.  75% of the book has been published here for your reading pleasure.  The book has sold a number of copies to professionals, including 4-5 universities who have made it “required reading” for their classes.  However, the intent for the publication was to educate.  Period.  No visions of granduer or anything like that.  It was created for those who love the world of interactive media, for those just now getting their feet wet in the space, and for those like me, who have been around for a while and are constantly looking for technological advancements offering more audience opportunity for our businesses.  Click here to start reading, it’s broken down chapter-by-chapter for easy navigation.  Would love to hear your feedback as always!  Enjoy!