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Best Mobile Marketing Summary

I’ve seen a lot of research, summaries for new media over the past couple years.  After all, staying on top of the latest greatest takes a lot of time and reading!  Mobile marketing has always been on the horizon but just out of reach until the last 18 months or so where I’ve observed SMS, APPS and other facets really gain traction.  Let’s face it, mobile is our future.  Whether content/media is digested on our cell phones, iPad or other device, we aren’t isolated to consuming digital content on our computers alone…. thankfully!

While mobile marketing is still new territory (for the US anyway), there are a lot of questions and definitions that need answering and explanation.  I felt I outlined the components to this channel fairly well in my book, but some of the industry’s leading experts have really divulged a comprehensive view of mobile marketing and its various elements.  MobileStorm is one of the leading companies in my local marketplace as well as the rest of the world.  They recently came out with a whitepaper focused on mobile marketing which clearly outlines everything for those entering the space.  Not only does this report provide an excellent summary, the report also gives critical insight into the future developments of mobile marketing channels.

I can’t recommend this enough to today’s digital marketer’s and advertising professionals.  They’ve been gracious enough to provide a link exclusively for Emerging Marketer upon request.  Download the file and print it out.  You’ll want to hand this out to your staff, peers and associates.