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Social Behavioral Targeting

Recently an article entitled Ex-Googler Targeting Social Behavior was released on MediaPost commenting on the recent topic of BT advertising – not only based on user browsing patters, but on social networks as well.  Mapping ad units targeted to user behavior is old news. Integrating their social behavior is a new twist. Media6Degrees as many of us know has been working to develop systems that configure advertising in milliseconds in order to serve ads based on our social networks.  Advertising to “friends of friends” so to speak based on our surfing and buying patterns. Just as social media is the next layer for affiliate marketing, social behavior is the next layer for behavioral targeting. It’s still a “touchy” topic for consumers though as resonated by the first response to this article…. ouch!