Social Behavioral Targeting

Recently an article entitled Ex-Googler Targeting Social Behavior was released on MediaPost commenting on the recent topic of BT advertising – not only based on user browsing patters, but on social networks as well.  Mapping ad units targeted to user behavior is old news. Integrating their social behavior is a new twist. Media6Degrees as many of us know has been working to develop systems that configure advertising in milliseconds in order to serve ads based on our social networks.  Advertising to “friends of friends” so to speak based on our surfing and buying patterns. Just as social media is the next layer for affiliate marketing, social behavior is the next layer for behavioral targeting. It’s still a “touchy” topic for consumers though as resonated by the first response to this article…. ouch!

Love This!

A great depiction of text-to-screen in a BIG way – although I never saw it live on the Strip myself.  I imagine resort executives would have to look the other way when someone’s “full moon” photo made its way to the big screen! 

Nice post by LocaModa…

“Hits” vs “Visits” – a tell-tale sign

Have you ever heard someone say, “We get over 100,000 hits per month on our site”?  Or perhaps you’ve heard this: “This page had 10,000 hits on it yesterday”.  As crazy as it sounds, these statements can be a tell-tale sign of individual experience with online measurement.  I remember listening to a number of sales professionals tell me they’ve got Read more

Social Media – The “Catalyst” for Entry

For those of you who have been “around the block” in the internet marketing world, take a step back and recollect 10 years ago the way you spoke to traditional “offline” media advertisers.  Remember trying to explain SEO, cookies, user behavior, etc?  How many times did you go home and beat your head against the wall because you felt (or at least many people you knew felt) you were crazy.  Well, those days are over… almost. Read more

The Growth of IMAs

On May 14th I had the opportunity to give my “It’s Just Water” presentation at the South Florida Internet Marketing Association (SFIMA) Summit.  Taigh White, the current chair, and I have been friends for a couple years and I recollected our first discussions regarding our organizations.  At the time, LVIMA was around 200 members and we both shared ideas and observations at the time. 

Since then, I think it’s safe to say that both groups have grown 300+%.  We’ve both had to hand-pick a Read more

First Post – always the toughest

First post are always the hardest I’m finding.  You get all geared up to write something meaningful; something folks will read.  I’m not into posting the benign or using a quick copy-paste as a way out of putting thought into subject matter.  This blog has months of thought behind it as it also took months of thought before writing the book.  Whatever tidbits and guidance I can offer to other digital media / marketing professionals will be up here.  You may find me standing on a soapbox (or two or three) but after 15 years of working in this space, it stands to reason one can get very “opinion-ated” with things they see and hear about in today’s ever-changing new media environment.

As I wrote in the book, I don’t expect “everyone” to agree with me.  But if the thoughts that lie within can generate discussion and banter, in my mind the purpose has been served.  The more we debate, discuss, test, trial, share, and research, the better we will be about assessing new advertising channels with our consumers.  Let’s face it, our digital world is changing faster than ever.  And with the uprising of social media truly being a catalyst for traditional marketers to jump in our world, we are going to see a ton of innovation in years to come.

Enjoy!